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'CHOOSE MK QUALITY - FOR A BETTER LIFE' CAMPAIGN



National.

By giving away CDs and by elaborating the promotional activity for purchasing domestic products - "Choose MKquality - For Better Life" to representatives of the Economic Chamber and the Association of Commerce Chambers, Prime Minister Nikola Gruevski officially launched the new campaign for buying Macedonian products on Sunday outside the Tineks supermarket located in Skopje's Karpos 3 municipality.

The PM said this campaign was a logical resumption of "Buy Macedonian Products" campaign implemented in 1999 which "gave excellent results" according to the presidents of the Economic Chamber and the Association of Commerce Chambers, Branko Azeski and Venko Gligorov respectively. The Republic of Macedonia has quality products. All we need is to raise the awareness regarding the goods made in Macedonia. That is the objective of the campaign "Buy Our Quality Products For Better Life", said Gruevski at campaign's launch.

He emphasised the importance of buying domestic products for the development of economy and industry as well as for opening new jobs. We need to strengthen the sentiment of nationality and to overcome the Macedonian complex that everything that is foreign has better quality. We cannot expect to be respected by others, unless we don't respect ourselves, stressed Gruevski. The Macedonian PM said that by buying Macedonian products which "have the best ratio price-quality in the region and beyond", beside investing in meeting our needs, we would invest in improving the national competitiveness and enterprises' productivity.

The owner's earnings increase with each bought product made in a local factory. Hence, the owner will invest in opening new plants, even factories, which will contribute to opening new jobs and raising the salaries, noted Gruevski, adding that the most important thing was that the money remain in the country. President of the Economic Chamber Branko Azeski said that Macedonia had quality products at the Western market eight years after conducting the first campaignn "Buy Macedonian Products". He added that the global business community favored such campaigns, which currently were being implemented in Croatia, Denmark, Great Britain and were being prepared in several EU member countries. Welcoming the campaign, the president of the Association of Commerce Chambers Venko Gligorov said that it would contribute to bolstering the business climate in Macedonia. This campaign contributes to creating an ambient, motivation to produce and work better, he said.

The new campaign is also being supported by number of business community representatives hoping that it would contribute to raising the awareness of the local buyer that Macedonian products had quality, "thus obliging them to justify the choice of the local buyer with quality products." The quality for us is, first and foremost" an uncompromising condition for success, they said.


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February 27 2010:
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